An economy like the one we’re in is what pushes businesses to try things that they would never consider under normal circumstances.  It’s interesting to look at retail stores and see how low they are  willing to drop prices these days. Companies will do whatever is  necessary for survival, no matter how dramatic or crazy the idea  may seem.

On October 2nd and 3rd, the Orange County Performing Arts Center  (OCPAC) will be presenting a dance show, the Trey McIntire  Project, for $10 a ticket. That’s $10 for any seat, whether you’re  sitting in the back row of the second tier or the 4th row of the  orchestra section. Audience members who frequent performing arts  shows know that this type of rate is unheard of. OCPAC tickets can often run anywhere around $50-$130.

OCPAC, which relies on the support of donations, has no doubt  suffered some losses from the dwindling economy. However, with  tickets at $10 each, they’re hoping to bump up ticket sales and  that’s exactly what’s happened. I looked the other day and seats  are selling out fast! The low price approach has also brought on  new customers, people that wouldn’t have ever even considered  buying tickets to see a show in the past. After all, how can  anyone pass up a $10 deal?

If you’re interested in learning more about the show, check out  http://ocpac.org/home/Events/EventDetail.aspx?EventID=961

The tough economic circumstances are bringing businesses out of  their comfort zones and inspiring different tactics. Now that  OCPAC has created a way to bring in new audiences, it will be  interesting to see if they keep this newly discovered approach  once the economy becomes stable again. The same goes for other businesses as well. Only time will tell.