Google is introducing another beta (in development status) tool to make the search engine marketing game even more intriguing. The Google Video Plusbox is a new feature that enables search engine marketers to display an expandable video player right at the bottom of the text ad copies.

The Google Video Plusbox can be a great solution in outperforming the competition in the fragmented search arena and get the immediate attention of the searcher right on the Google search results page by providing a sound and motion based user experience.

As Google Video Plusbox is in Beta, it is only available to a limited number of advertisers for testing-purposes …Earthbound Media Group is one of the early players in the market given the chance to participate in this beta program with the 20^th Century Fox Film  I Love You Beth Cooper

The Google Video Plusbox Beta feature is currently becoming popular among movie advertisers (My Sister’s Keeper, The Hangover, The Proposal, etc.). While the Google Video Plusbox is great for movie advertising and entertainment clients, it will prove to be a great tool for all advertisers within various industries and may very well turn out to be a game changer!

Brand advertisers can display their TV commercials below their 95 character limited text ads and integrate their overall brand messaging with search marketing, B2B advertisers can use a demo of their high-tech products right within the search results, and even eCommerce retailers can start optimizing their search campaigns by using custom video demos for each of their unique products…  Opportunities are limitless!

Google Video Plusbox Beta in Eight Points

1. Google Video Plusbox is currently in Beta and you can feel lucky if you are already taking advantage of the feature.
2. Since the feature is in Beta, your video can only be uploaded by your Google representative, and it isn’t possible to make any modifications on these video ads (yet).
3. Video plays are charged and reported as clicks as long as the video is played more than 10 seconds
4. Google charges you per play even if your video is played several times by the same user
5. Google only charges you if the video is played longer than 10 seconds. Don’t ask what happens if your video is less than 10 seconds – has yet to be clarified ☺
6. No online reporting is available (yet). Reports are only provided by your Google representative at this point.
7. Video plays will be counted in your Click through Rate.
8. Once it hits the mainstream, the video Plusbox beta is definitely going to be a game changer!