With all of the recent buzz surrounding Sarah Palin’s new book “Going Rogue” I thought I would post a little something about the importance of ALIGNMENT within an organization. This is NOT a post about my thoughts on the book…or my thoughts about Mrs. Palin (although I am sure I could post something VERY interesting)…it is really about the nature of preventing rogue behavior within an organization improve communication and overall results.

Recently I went kayaking in the Long Beach marina and while I was paddling around I admired the row-boats that passed me by with about a dozen or so “rowers” listening to the captain of their ship calling out when to row. It was clear with each stroke the team intently LISTENED and followed in synchronization with their row propelling their boat faster and faster. This is a clear example that alignment within an organization takes a leader, listeners, and a common goal. If you want to go faster everyone must all row in one direction toward a common purpose, listen to their leader, and look to the finish line with purpose!

Alignment is more than just rowing in the same direction. For example, I have personally experienced great things happening when emotion is paired with intellect. I like to call this alignment of the right brain and the left brain. When creativity and passion are aligned with business and strategy one can be unstoppable. Sometimes this type of alignment occurs within a group or even better within one person.

Alignment is critical to success and it is what I strive for each day within myself and with my teams and company!

Here is to alignment…and NOT going rogue.