Beachbody, the creator and distributor of P90X, Turbo Jam and other popular and effective at-home fitness and weight loss programs, has inspired millions of its users across America to maintain leaner and stronger bodies while striving for an optimal lifestyle via exercise and diet. Rather than spending hundreds of dollars on gym memberships and home gym equipment, Beachbody programs are exceptional in that you get a “do-it-yourself” series of world-class, at-home workouts accompanied with a nutritional guide and additional tools to help you track and achieve your fitness goals. Through motivational instructors including Tony Horton and Chalene Johnson as well as the online Beachbody community support groups and fitness coaches, Beachbody is well underway in revolutionizing the health and fitness industry as we speak.

In supporting its mission to motivate and educate individuals about health and fitness, Beachbody is leveraging the online sphere to extend its reach around the world. To-date, it remains at the forefront of the fitness industry by connecting and reaching out to the consumer, using a multi-pronged web and social media strategy. Its online website alone drives over 30,000 visitors and approximately 330,000 page views daily. Aside from being able to purchase Beachbody programs, supplements and gear, the features of its website include the success stories of real life people, fitness videos and free access to a dynamic online community and support group.

The Beachbody user portal Work Out With You (WOWY) enables registered users to connect and schedule workouts with Team Beachbody members in a virtual gym-like environment. Segmented by topics, the online message board is a hotspot for collaboration and for users to interact with other users going through the same program. Currently, the boards have over 66,000 members and receive an average of 220,000 page views per day… and it continues to grow! The power of social media is clearly at work here. Within the threads found across message board topics, you’ll see users speaking to each other, giving advice and providing words of encouragement to those who have decided to publicly share their personal stories and track their progress via posting personal, before and after pictures. Through these types of outlets, the Beachbody experience becomes even more real and downright inspirational.

In addition, Beachbody holds “Million Dollar Body” contests – rewarding those who are able to undergo the best body transformation with cash prizes ranging from $1,000 (monthly) to the $25,000 grand prize. A weekly and informative newsletter is also distributed among those who have opted-in to their email marketing. Beachbody also leverages the social media sphere through its participation via YouTube videos, Flickr photos, Facebook fan pages, Twitter tweets and blogs in order to promote product offerings, press and the company culture. By doing so, Beachbody has assured that it has gone completely viral – spread via word of mouth across the online and offline arena.

Beachbody programs, especially P90X, are built on the simple foundation that if you commit yourself to working out consistently and making healthier eating choices, then achieving great results is within your reach. As a P90X graduate, I can honestly testify that the results I achieved through this program are absolutely incredible. I was able to drop my body fat down to an astonishing 7% while building lean muscle and getting the ripped look I never would have imagined. Now, I’ve become quite a fitness enthusiast, whereby my interests toward health, fitness and nutrition have sparked to whole another level. Gone are the overly processed and refined foods, but rather a diet comprised of fresh and healthy foods that I can actually enjoy! On top of that, I credit Beachbody for keeping me motivated and in line with a workout regimen that is both consistent and challenging.

With that said, believe the hype – the results are REAL. Beachbody programs are well-worth the investment and the time, pushing people like myself to burn the fat and calories, build muscle and lead more active lifestyles. Now is the time to commit yourself to a healthier new YOU.